Eluru city and Municipal Corporation is situated 333 kilometers east from Hyderabad on the national highway NH5 connecting Vijayawada and Vishakapatnam. It is the headquarters of West Godavari district and as per the census 2011 has a population of 2,14,414 which includes the metropolitan areas of Eluru, Eluru(R), Gavaravaram, Komadvole(Part), Satrampadu, Tangellamudi and Sanivarupupeta. Previously called Helapuri, Eluru has a colorful and rich cultural and political history and was believed to be the capital of Vishukundinas at some point in time.
Situated on the border of Kolleru Lake with the Tammileru River passing through it Eluru is known for the educational institutions the Sri C.R.Reddy College established over there. Eluru is also very well known for its paddy, coconut and tobacco exports along with green chilies(mainly to Maharashtra) and a very large number of sweet water fish sent to various parts of the country including Bengal, Assam and other north Eastern states along with agricultural exports and development the industrial setup of Eluru is also well established, there are many thriving industrial establishments in Eluru including the woolen pile carpet industries. The famous Ambica Agarbatti from The Ambica group is manufactured here along with cosmetics and other aromatic products by the company and then exported to various parts of the country. Many companies that export human hair are also established in Eluru.